Brand Trigger-Points: How Humble Start-ups Become Brand Barons

When we hear about big brands, we admire them, we adore them and we think that their journeys have always been very hunky-dory. We fail to realise that their beginnings may not have been as smooth as they seem when they have reached their acme of success. The branding hardships of giant global brands and how their fortunes turned towards success are stories that will inspire many budding start-ups with the hope that they too can, one day, become big. Brand Trigger-Points discusses 100 brands across categories and across the globe and their turning points to brand barons. The stories suggest that every brand started with its own set of hiccups and then slowly, by sheer strategy or sometimes luck, climbed up the ladder of success. 
This book discusses what led to the turning point of brands and hopes that the lucid storytelling style with a tinge of seriousness will motivate startups, provide strategies for success and at the same time give the readers an entertaining set of branding stories.